Sony Cyber-shot T7

Sony announces the ultra-thin Cyber-shot T7, a new member of the Tiny-series. The thinnest member of the family is about 10mm thin, compared to 17mm for the DSC-T11. Including the sliding lens cover (not available on the T11), the new T7 is about 15mm thin. Although optimized for compact use, the T7 still has space to offer a full size 2.5-inch LCD screen, enhanced with the Sony Clear Photo LCD technology. Folded within the sleek body lies a 3x optical zoom Carl Zeiss lens...
I ncredibly slim body, 2.5-inch LCD screen, 5.1 effective Megapixel resolution and Carl Zeiss 3x Optical Zoom lens make the new Cyber-shot T7 a serious contender for the title of the World's coolest digital still camera. At just 9.8mm thick at it's thinnest point*, it's easy to carry and simple to use.

Sharp image

Just slip the new Sony Cyber-shot T7 in your pocket for photography on the go. It's amazingly slim- thanks to a highly efficient design, the stainless-steel body is just an incredible 9.8mm thick at it's thinnest point*. Although optimised for compact use, the Cyber-shot T7 still has space to offer a full size 2.5-inch ‘hybrid' LCD screen, further enhanced with the Sony Clear Photo LCD technology. Folded within the sleek body lies a Carl Zeiss Vario-Tessar lens with 3x Optical Zoom - the lens has been specially designed with a folded path optical lens system to keep the camera ultra slim. What's more, the Cyber-shot T7 is able to offer a 5.1 effective Megapixel resolution and an enhanced power management system for extended shooting time.

Lean machine

The ultra-thin Cyber-shot T7 represents a milestone in ingeniously engineered compact digital camera design. The Carl Zeiss 3x Optical Zoom lens takes advantage of a space saving high quality folded path optical system. A 6x Precision Digital Zoom is also available, as is a Smart Zoom facility which allows 12x shooting in VGA mode. This compact theme is continued by the slim-line InfoLITHIUM battery and optimised mechanical design of this high quality digital camera while the most efficient use of picture storage space is provided by support for either Memory Stick PRO Duo or Memory Stick Duo. To further streamline the body of the Cyber-shot T7, the camera comes complete with a separate tripod adaptor and multi-terminal adaptor for versatile connectivity. Sony hasn't scrimped on the power efficiency either - the energy efficient power consumption ensures that you get up to 150 shots** on a single charge of the supplied battery.

Clear Winner

Filling most of the entire back of the Cyber-shot T7, the large 2.5-inch LCD screen is perfectly sized for framing, displaying and sharing pictures. It benefits from two Sony innovations in the form of Clear Photo LCD technology, which cuts down reflections from interfering with your shooting and picture playback and Hybrid technology, which allows you to view the screen easily, even in high contrast situations like at the beach or on the ski slope. Another key Sony technology is the Real Imaging Processor, which works with the 5.1 effective Megapixel Super HAD CCD to provide sharper images and more realistic colours as well as speeding up the camera operation - so you never miss a shot.

Straightforward shooting

The Cyber-shot T7 is a model of simplicity. The menu system is logical, clear and easy to use, with an enlarged icon function. This, for example, informs the user that the Macro, Flash or Self-Timer settings have been engaged. The ten Scene Selection modes mean you don't have to worry about taking the perfect shot in many of the most common situations. Simply select a mode such as twilight portrait, fireworks, beach or snow and the camera takes care of the rest. A magnifying glass mode allows macro shooting up to 1cm from the object. Fully automatic modes and multiple autofocus settings are also available for quick shooting as well as more professional control. The Cyber-shot T7 is also capable of high quality VGA video recording at up to 30 frames a second using an optional Memory Stick PRO Duo in the MPEG Movie VX Fine mode, ideal for playing back full screen on a TV. USB 2.0 connectivity is also featured on the Cyber-shot T7 for high speed transfer of images to a compatible PC for editing, and the camera can even connect directly to a PictBridge*** compatible printer without the need of a PC.

* 9.8mm at thinnest point, 14.7mm including lens cover.
** The measurement method is based on the CIPA standard (CIPA: Camera & Imaging Products Association).
*** PictBridge is a trademark
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