Free Engraving on New JumpDriveLightning

Fremont, CA, April 19, 2005 --Lexar Media, Inc. (Nasdaq: LEXR), a leader in advanced digital media and accessories, recently introduced JumpDrive® Lightning, the latest addition to its vast line of USB flash drives. JumpDrive Lightning is a stylish portable storage device that features a striking stainless steel design. Coinciding with its introduction, all customers ordering JumpDrive Lightning from will be offered free engraving.

Said Bobby Billman, vice president of marketing, Lexar: "JumpDrive Lightning is our new flagship USB product, and it reflects our commitment to offering uniquely designed products geared toward every consumer's design sensibility. JumpDrive Lightning's leading-edge performance capabilities are matched only by its sophisticated design, and our new engraving service adds a fun and useful personal touch."

(Press release)

Engraving Turns JumpDrive Lightning into a Personal High-Tech Gift
Lexar's JumpDrive Lightning brings a new 21st century twist to the age-old practice of personalized engraving. JumpDrive Lightning features a highly polished stainless steel case with a special area reserved for a permanent message, ideal for gift sentiments, monogrammed initials or other personalized touches. Customers who order the device from Lexar's website will be able to receive a personalized laser engraving of up to 20 characters for no additional charge.

Lexar's JumpDrive Lightning is unrivaled in performance. Its impressive write-speed capability of up to 120x (18MB/sec) and read-speed capability of up to 160x (24 MB/sec) and massive (up to 2GB) storage capacities make it ideal for business professionals and anyone requiring extra high performance to transfer, save and carry digital pictures, music, presentations or other large files.

For added convenience, JumpDrive Lightning includes software to synchronize files between a PC and the USB flash drive, putting the most current data at a user's fingertips at all times. In addition, easy setup preferences can include or exclude subfolders or filter specific file types to be synchronized.

JumpDrive Lightning also provides data security, with flexible options to help keep important data safe and protected, even if the drive is lost or stolen. JumpDrive Lightning offers both password-protected and public storage areas on the drive. The public area is accessible by anyone using the drive, while the private area is password-protected and encrypted with 256-bit AES. This makes it possible for users to easily share files, while at the same time limit access to sensitive or private information.

JumpDrive Lightning is available in 512MB, 1GB, and 2GB capacities with the highest read/write speeds reserved for the 2GB model. All capacities are compatible with PC and Mac operating systems, however security and file synchronization features are compatible with Windows 2000 and XP only. JumpDrive Lightning is currently available at a suggested retail price of $279.99 for the 2GB model.

About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 83 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk and Sony. For more information, please call 1-800-789-9418 or visit

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits and availability of, and consumer demand for, Lexar's products, including JumpDrive Lightning, and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include, among others, that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and develop, sell and market products that are commercially accepted. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.

Lexar, JumpDrive and the Lexar logo are trademarks of Lexar Media, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.
Press Contact:

DBA Public Relations
John Muscari
(212) 388-1400 x31
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